Many seniors in underserved communities face barriers to staying physically active, particularly when exercise feels intimidating, repetitive or difficult to sustain alone.
AlteraLab delivers Gerak Bersama, a 60-day active ageing programme powered by TeraPlay that combines guided movement, motion-based games, community activities and progress check-ins. The programme makes staying active more approachable and enjoyable while encouraging seniors to build healthier movement habits.
By sponsoring this programme, organisations can support healthier ageing and stronger social connection among underserved seniors, while engaging employees as Active Ageing Buddies who encourage participants throughout their journey.
Project Details
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Beneficiaries: Seniors aged 50 and above from underserved, B40 and PPR communities
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Duration: 60-day guided journey
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Participants: 25–50 seniors
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Volunteer Involvement: 10–20 CSR volunteers as Active Ageing Buddies
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Sponsorship: RM30,000–RM50,000
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